RICE business credo is total honesty and full transparency in everything we handle. This openness, in combination with a personalized hands-on approach, stringent quality control standards and strict adherence to documentation procedures ensures that each shipment is handled JUST RIGHT. The end result is a smooth running operation benefiting every link in the supply chain, from bin to buyer’s warehouse.

RICE, from a commitment to innovation and responsive management, a family run business, established in 1958, by MR. GADA HUSSAIN MAHESAR, who inherited rice farming and after excelling in growing finest varieties of rice, established his first rice husking plant, and in 1977 established his second rice husking plant with most modern machines, and in 1993 a modern rice processing plant and achieved highest level of fame in producing quality rice, in recognition of his commitment to his profession in 1981 he was elected the president of SINDH & BALUCHISTAN provinces rice mills association consisting of 1100 rice mills, after winning three terms in a row he was finally elected life time president of this association, and due to his extensive knowledge in rice he became member of Pakistan standard institute which is responsible to set rice standards for Pakistan. When he excused to further render his services for the association on his health grounds, his son, and proprietor of this company was elected president of SINDH & BALUCHISTAN RICE MILLS ASSOCIATION for tenure 2007 to 2010, and reelected in March 2010 for next tenure with heavy mandate.